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Verifento
Marketing a kreatívne agentúry

Customer verification for marketing & creative agencies

Verifento is a shared customer verification network: before the contract is signed you check the customer against a common database of documented incidents, and within two seconds you know whether anyone in the industry has reported them. For marketing & creative agencies the network knows 15 incident types, and typical damage in this industry falls in the 500 – 50 000 € range.

What happens most often in this industry

This list is not invented – these are the categories a company in this segment actually picks when reporting an incident. Each one shows the damage range companies report.

  • Undelivered creative work3 000 – 20 000 €
    The agency committed to delivering complete branding (logo, visual identity, website) within 6 weeks; after 3 months it delivered only a low-resolution logo.
  • Inflated campaign metrics5 000 – 50 000 €
    The agency reported double the real impressions and clicks using manipulated reports or bot traffic to justify a high budget.
  • Copyright infringement2 000 – 30 000 €
    The agency used licensed photos in the campaign without buying the licence. The client was sued by the stock agency for unauthorized use.
  • Reputational damage from a flawed campaign5 000 – 50 000 €
    The agency launched a campaign with unapproved copy containing factual errors or inappropriate content, triggering negative publicity.
  • Leak of confidential information0 + obchodná škoda €
    An agency employee shared the client's non-public marketing strategy or upcoming products with competitors or on social media.
  • Non-payment of a campaign invoice2 000 – 30 000 €
    The client approved and launched an advertising campaign but repeatedly failed to pay the invoice for the creative, media budget and production.
  • Use of deliverables without consent1 000 – 10 000 €
    The agency used creative made for the client in its own portfolio or sold it to another client without permission.
  • Overbilling the media budget2 000 – 20 000 €
    The agency bills the client the full price for ad space but actually negotiated a 30–50% discount from the media, which it kept.

What a company has to document

Without evidence a record cannot be created – that is the difference between a documented incident and defamation. In this industry the system offers these types of evidence:

  • Contract / order – Contract or order number
  • Unpaid invoice – Invoice number and due date
  • Internal record – Reference in the company's internal system
  • Witness statement – Written statement by an employee/witness
  • Photo documentation – Photos of the condition at handover and return
  • Platform record – Screenshot from Airbnb/Booking/another platform

How it works

You enter a phone number, e-mail or ID number. The system turns the value into an irreversible cryptographic fingerprint, matches it against the shared database and returns a traffic-light colour together with how many companies and what kinds of cases stand behind it. You never see other companies’ records, and no names or contact details are in the database at all. The decision to rent stays with you – the system does not make it for you.

Why a network, not an internal list

Your list protects only you. A customer who has never been to you is invisible to it – the network sees them, because someone has already reported them. The value grows with every company that joins: the denser the network in an industry, the sooner a problem is caught.

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Other industries are in the industry overview; the FAQ answers common questions. /riesenia · /faq